Few places in the UK have more hospitality per square foot than Soho. Between Old Compton Street, Dean Street, Frith Street, Greek Street and Berwick Street, diners have endless choice — and new openings arrive every month. Footfall isn't the challenge; turning that footfall into regulars is.
Star Loyalty helps Soho independents capture the people who walk through the door, recognise the ones who keep coming back and give them compelling reasons to choose you over the next new opening.
Your regulars are the locals who work here
Soho's lunchtime and after-work trade is driven by people who work in the surrounding offices, studios and agencies. They eat and drink nearby several times a week — a digital loyalty card and well-timed midweek offers can make your venue their default choice.
Beat the 'new opening' effect
When a buzzy new restaurant opens down the street, loyal customers are tempted to try it. A tiered programme with genuine member perks — priority tables, first tastes of new dishes, a members' evening — keeps your best guests feeling valued so they keep returning.
Geofenced alerts and slow-day campaigns in Soho
We set a geofence around your Soho venue, so loyalty members who walk nearby get a timely notification on their phone: a reward ready to claim, double stamps or today's offer. On quieter days we send SMS and email campaigns to your members to bring people in when you need them most. Our clients see an average 30% increase in returning customers.
Who we work with in Soho
- Independent restaurants and small groups
- Coffee shops and bakeries
- Bars and late-night venues
- Food-to-go and counter-service concepts
- Multi-site brands with a Soho flagship
Our loyalty services in Soho
Every Soho programme can include loyalty programme design, geofenced notifications that reach people as they pass, SMS & email campaigns to fill your slow days, Apple & Google Wallet loyalty cards and monthly customer insights — set up and managed for you.
