Fitzrovia sits between Oxford Street and the Euston Road, spanning Camden and Westminster. Charlotte Street, Goodge Street, Rathbone Place and Great Titchfield Street are packed with restaurants and cafés serving a huge daytime population of media, tech and creative workers, students and hospital staff.
That daytime trade is incredibly valuable — but it's also habit-driven and fickle. Star Loyalty helps Fitzrovia businesses become the habit, with digital loyalty cards and campaigns built around weekday routines.
Built for the lunch habit
People who work in Fitzrovia buy coffee and lunch nearby almost every working day. A digital stamp card that rewards frequency — and nudges people back on the days they usually skip — can turn occasional visitors into five-day-a-week regulars.
Fill the evenings and quieter days
Many Fitzrovia venues are busy at lunch but quieter in the evenings or on Mondays and Fridays when office attendance dips. Targeted campaigns let you invite your daytime regulars back for dinner, after-work drinks or quieter-day offers.
Geofenced alerts and slow-day campaigns in Fitzrovia
We set a geofence around your Fitzrovia venue, so loyalty members who walk nearby get a timely notification on their phone: a reward ready to claim, double stamps or today's offer. On quieter days we send SMS and email campaigns to your members to bring people in when you need them most. Our clients see an average 30% increase in returning customers.
Who we work with in Fitzrovia
- Coffee shops and grab-and-go counters
- Restaurants on Charlotte Street and nearby
- Pubs and after-work bars
- Gyms and boutique fitness
- Groups with central London sites
Our loyalty services in Fitzrovia
Every Fitzrovia programme can include loyalty programme design, geofenced notifications that reach people as they pass, SMS & email campaigns to fill your slow days, Apple & Google Wallet loyalty cards and monthly customer insights — set up and managed for you.
